90s Lipstick Shades You’ll Want to Copy Today

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If there’s one beauty trend making a massive comeback on Instagram feeds, red carpets, and everyday makeup looks, it’s the bold, iconic lip colors of the ’90s. From Naomi Campbell’s supermodel glam to Victoria Beckham’s posh, minimalist pout, ‘90s lipstick trends are popping back up everywhere — and honestly, they’ve never looked better.

Whether you're a millennial reminiscing about high school makeup bags or Gen X reliving the heyday of brown lipstick, the styles from this era are timeless, wearable, and shockingly modern. Today, high-quality brands like Farmasi have reinvented those nostalgic shades with creamy, long-lasting formulas that feel luxurious and look stunning on every skin tone.

Let’s break down the iconic ’90s lipstick shades making a comeback — and the Farmasi dupes that make them even better today.

Why ’90s Lipstick Is Trending Again

Beauty always cycles back, but the resurgence of 90s lip colors feels especially electric. Here’s why:

• Minimalist makeup is trending again — and ’90s lips were all about letting the lips be the moment.

• On TikTok and IG, brown lipstick has become the modern neutral.

• Celebrities are walking the red carpet with dark lip liner, high-gloss finishes, and matte brown lips reminiscent of supermodel beauty moments.

• A new generation of beauty lovers loves the aesthetic — and loves recreating vintage looks with cleaner, better formulas.

And honestly? It’s such an easy upgrade to your everyday makeup routine. Even if your day revolves around errands, mom life, or throwing together easy dinners, a ‘90s lip can instantly elevate your whole vibe.

The Top ’90s Lipstick Shades You’ll Want to Copy Today

Below are the biggest throwback lip colors making a comeback — plus their modern Farmasi equivalents that deliver creamy color, hydration, long wear, and clean ingredients.

1. The Classic Supermodel Brown Lipstick

Think: Naomi Campbell, Tyra Banks, late-night runway shows, and magazine covers.

This shade ruled the era — deep chocolate, sultry mocha, and warm caramel tones that looked flawless on melanin-rich skin but were also surprisingly versatile for every skin tone.

Farmasi Shade to Try:

Farmasi Matte Liquid Lipstick – “Cool Brown” or “Perfect Rose”
These shades have that iconic depth and dimension but with today’s comfort-matte formula — no cracking, no dryness, just full pigment and smooth application.

Tip From a Makeup Artist:

Pair with a slightly dark lip liner around the edges, then blend with a soft brush for a true ’90s ombré effect.

2. Dark Lip Liner + Nude Lipstick (The Ultimate ’90s Combo)

If you grew up in the ’90s, this combo was everywhere — from mall glam to music videos.

Outlined lips + pale nude center = instant 90s nostalgia.

Celebs like Victoria Beckham wore this look religiously, and today it’s back with a more polished, modern twist.

Farmasi Shades to Try:

• Lip Liner #227 (Dark Brown)

• Farmasi Creamy Lipstick in “Perfect Nude”

This combo gives you a dimensional, pouty lip that flatters every skin tone.

3. Brick Red & Burgundy Bombshell

One thing the ’90s did better than almost any decade? Dramatic reds.

From office episodes of “Friends” to unforgettable red carpet moments, burgundy and brick-red lipstick were everywhere.

Farmasi Shades to Try:

• Matte Liquid Lipstick in “Fallen Leaves” (deep terracotta red)

• Farmasi VFX Lipstick in “Red Love” (vibrant but wearable red)

These rich tones deliver that moody 90s vibe without the heavy, chalky feel of old formulas.

4. Cinnamon Spice & Warm Terracotta

Terracotta lips were essentially the unofficial lip color of the decade—warm, earthy, and universally flattering.

Farmasi Shades to Try:

• Farmasi Creamy Lipstick in “Spiced Beige”

• Farmasi Matte Lipstick in “Autumn Story”

These shades are modern interpretations that glide on smooth and stay put—perfect for everyday wear.

5. Mauve, Dusty Rose & “Your Lips But Better” Shades

If you weren’t into bold browns or reds in the 90s, chances are you were wearing muted mauves and dusty rose shades. These were the softer side of the decade — romantic, wearable, and subtly glam.

Farmasi Shades to Try:

• Farmasi Matte Lipstick in “Mauve Pink”

• Farmasi Rouge Lipstick in “Dusty Rose”

Perfect for anyone who wants a 90s vibe without committing to a bold lip.

How to Recreate Your Favorite ’90s Lip Look Today

If you want the most authentic 90s finish, here are a few quick steps straight from every vintage makeup artist:

✔ Start with a Dark Lip Liner

A brown or plum liner adds structure and gives you that signature decade-defining shape.

✔ Choose a Creamy or Matte Lipstick

Most 90s lips leaned matte or semi-matte rather than glossy.

✔ Blend for Soft Edges

Use either your fingertip or a small lipstick brush to soften the liner slightly.

✔ Add Gloss (Optional)

If you’re channeling early-2000s J.Lo vibes, add gloss. If you want pure 90s? Keep it matte.

✔ Match Your Makeup

90s makeup = neutral eyes, defined brows, soft blush. Let the lips shine.

Why Farmasi Is Perfect for Recreating ’90s Lip Trends

Farmasi’s lip products have become best sellers not just because they're affordable — but because they deliver:

 Intense Color Payoff

90s looks require pigment, and Farmasi shades deliver bold, saturated color in one swipe.

 Creamy, Comfortable Wear

Unlike old-school formulas, Farmasi’s creamy and matte lipsticks hydrate with argan oil, passionfruit seed oil, and skin-loving ingredients.

 Modern Shades That Echo ’90s Icons

You get that nostalgic vibe with upgraded, clean formulas.

 Options for Every Skin Tone

Whether you're channeling Naomi Campbell, Victoria Beckham, or your favorite 90s rom-com heroine, there’s a Farmasi shade that will make your look pop.

Final Thoughts: The ’90s Are Calling — And You Should Answer

If you’ve been searching for makeup inspiration that’s bold, nostalgic, and still unbelievably wearable, ’90s lipstick trends are the perfect place to begin.

From chocolatey brown lipstick to dark lip liner combos to mauve neutrals and brick reds, these lip colors are genuinely timeless. The best part? With Farmasi’s creamy lipsticks, matte liquid formulas, and ultra-blendable liners, you can recreate every iconic look—minus the dryness from the 1990s drugstore tubes.

Whether you're heading to a date night, school pickup, the office, or scrolling through Instagram feeds for beauty inspo, a 90s lip can transform even the most casual outfit (yes, even after making easy dinners).

So swipe on a shade that makes you feel powerful. The 90s are back — and your lips have never looked better.